There are some people that are an inspiration to us with their dedication, attitude and the level of expertise they have achieved in their sport or fitness discipline. They are simply great at what they do and go about it in a way that can provide real motivation and a push to be better for their followers. But to be a NOOMA Athlete, it has to go beyond that. We have partnerships, not sponsorships. These athletes are people that truly love and use NOOMA on a consistent basis and are all in our what we stand for as a company.
Scott’s individual achievements as a CrossFit Athlete are downright impressive: he’s made it to the CrossFit Games five times, finishing in the top six in all five appearances, twice placing fourth. The guy is amazing. What we love even more about Scott though is how he goes about his business and what he brings aside from a long list of athletic achievements. He has a relentless work ethic, battling back from three knee surgeries that date back to his time as a running back for the University of Mount Union and brings a positivity and energy that is infectious every single day. We know it because we’ve felt it first hand. Whenever you walk through the doors of the gym he owns on the east side of Cleveland, CrossFit Mentality, you can feel the absolutely awesome culture he has created and the impact has had on his community.
A PART OF SOMETHING BIGGER
This journey didn’t just lead us to developing a drink we absolutely love, it led us to something we weren’t really looking for, and even more important. It brought us to the realization that this is all about the people, connections and relationships. With NOOMA we’ve seen the lasting impact sweating together can have and how inspiring others to be healthy can change lives. We’re working hard to help people on what we like to call the pursuit of the ultimate you.