Yes. We crafted NOOMA with a low osmolality and followed the World Health Organization’s guide to a proper Oral Rehydration Solution. That means our high electrolyte and low sugar formula is quickly absorbed by your body and hydrates you fast.
Electrolytes are charged minerals that help keep your body operating properly. When you workout you sweat. When you sweat, you lose more than just fluids, you lose electrolytes too. To stay optimally hydrated, prevent cramps, keep muscles working, and keep your body performing at its best, it’s important to replace these electrolytes.
We get our electrolytes from real ingredients, organic coconut water and pink Himalayan salt, never artificials. Together they provide the most important electrolytes for hydration - coconut water gives potassium and pink Himalayan salt gives sodium.
NOOMA is intended to be consumed during or after a workout to stay properly hydrated. That said, with such low sugar and calorie levels, it is perfectly healthy to drink at any time throughout the day, especially if you’re feeling dehydrated.
NOOMA is not just a coconut water. We use organic coconut water as a naturally functional ingredient that has a ton of electrolytes and not much sugar. We then add pink Himalayan salt to provide additional electrolytes (sodium) that coconut water alone doesn’t have. These two core ingredients make NOOMA specifically crafted to help you hydrate when working out. Since we use coconut water as a functional ingredient and not for the entire drink, NOOMA is 28% coconut water and therefore has much less sugar and calories than a full coconut water. Additionally, NOOMA does not taste like an unflavored coconut water.
By using organic coconut water from concentrate we’re able to get all of the benefits of coconut water, but with a sourcing method that is more reliable and efficient than not-from-concentrate coconut water.
We use organic stevia leaf extract to get that perfect flavor pop and sweetness to make NOOMA taste great without adding any sugar. The version of stevia we use is organic, from a leaf, and does not include any artificial blends. Stevia also helps NOOMA be an even more effective hydration drink - it keeps the sugar very low and therefore allows the electrolytes to be absorbed quickly by your body. We’ve worked hard on our formula to mitigate the stevia taste some people have an aversion to.
No, the stevia we use is an organic leaf extract. Some versions of stevia do add artificial components to it, but we do not do this.
NOOMA uses all organic flavors. That means we get our flavor from plant-based oils, extracts, and essences to make NOOMA taste great. All flavors are also non-GMO, vegan, gluten-free, and Kosher. So the watermelon flavor came from an organic watermelon. The chocolate flavor is an extract from organic cocoa beans.
We don’t add anything into our drink for color. The extracts from the organic fruits we use to flavor NOOMA are naturally very light in color, especially with the amount used in each drink. This is true for Chocolate Mint as well, with the amount of organic chocolate flavor used, it is clear. If you saw the the flavors used for production by themselves in large quantities, it would be brown, pink, orange, etc.
NOOMA has no acid preservatives. In order to be shelf stable without any additives or preservatives, we use the Tetra Pak package. No acid preservatives means NOOMA doesn’t cause acid reflux or stomach issues. Many traditional sports drinks use acidic preservatives that allows them to be in plastic bottles.The Tetra Pak package is also very eco-friendly. It takes 5 to 10 times more water to produce a PET bottle vs the Tetra Pak carton. The carton itself is 100% recyclable, 75% of which is paperboard. Plastic can take hundreds or thousands of years to decompose, while paperboard can take months. Our package even has a plant-based cap.
Yes to both. With such a simple formula and high-quality ingredients, NOOMA is a great option for kids and during pregnancy.
NOOMA contains coconut water and therefore some people with specific nut allergies may not be able to try it. If you have an allergen concern consult a physician before trying NOOMA.
NOOMA does not need to be stored cold, but does need to be refrigerated after opening. NOOMA should be consumed within a week of opening.
Yes. NOOMA is manufactured in an SQF Level 3 Certified facility which represents the highest standard in food quality and safety. As such it is FDA and USDA approved. The facility also has GMP and HACCP certifications.
NOOMA was started by two brothers, Brandon and Jarred, that were professional hockey players. They were sick of the sports drinks they were given as athletes and decided to make their own.
The formula was developed with the lead nutritionist at the Cleveland Clinic’s Wellness Department. NOOMA’s formula is a combination of the science of hydration and the fundamentals of good nutrition.
NOOMA is headquartered in Cleveland, OH, hometown of Brandon and Jarred.
NOOMA stands for “No more artificials”.
The infinity represents the continuous journey of self improvement we’re all on. Lots of brands in our industry glorify championships and winning. We’re all about making yourself and the people around you better and making improvements every single day.
Under normal circumstances all orders ship within one business day.
At this time we only ship orders to the 48 states in the continental U.S. Our goal is to expand our shipping capabilities as soon as possible.
Orders typically take 3 to 5 business days to arrive. If your order has taken longer than this, please reach out to email@example.com and we’ll help sort out the issue.
For every order you place you will receive confirmation and shipping information emails. There will be links to track your package in these emails. If you didn’t get it these emails, check your spam folder. Still not there? Email us at firstname.lastname@example.org and we’ll help you track your package.
Please reach out to email@example.com and we’ll help track down where your package is and solve the problem.
We’ve worked hard to make strong boxes that can withstand the rigors of being tossed around in a truck but unfortunately, damaged packages are a reality of small parcel shipping. Please reach out to firstname.lastname@example.org and we’ll help solve your issue.
We stand behind our product 100% and know you will love it. If that’s somehow not the case, let us know and we’ll do what it takes to make things right. We handle refunds on a case by case basis so send us an email at email@example.com and we’ll make things right.