The Importance of Hydration

The importance of hydration is nothing new, but there’s a lot of conflicting things out there about what’s “smart”. So let’s start with the basics: when you workout, you sweat. When you sweat, you’re losing fluids and electrolytes. So to stay properly hydrated you need to replace your fluids and electrolytes.

We can really see the importance of hydration when we take a look at what can happen to you when you get dehydrated. A number of studies, like this one, have shown that just a 2% loss in bodyweight from sweat can significantly decrease mental and physical performance. Dehydration can also bring about some pretty nasty side effects like those cramps that always seem to show up at the worst time, impaired muscle function, headaches, nausea and fatigue.


Why Not Just Plain Water?

It’s a question we hear all the time. Trust us, we are huge fans of drinking lots of water, especially throughout the day. But when thinking about the importance of staying hydrated, particularly when you are working out, you need to get electrolytes and a touch of glucose as well. The basic explanation is that without these other components along with water, fluids won’t quickly get absorbed in the bloodstream. In extreme cases too much water can actually dilute the electrolyte ratio in your body which will only make matters worse.

Fluid Absorption

The ease with which fluids enter your body is a concept known as fluid absorption and it’s where a lot of the old thinking is giving way to some newer science. The simplified version is that a drink with a lower concentration of carbohydrates (i.e. sugar), like NOOMA, will be absorbed across the small intestine quicker and rehydrate you faster.

That means those traditional sports drinks extremely heavy in sugar may cause your body to work harder to get absorbed and will actually take longer to hydrate you.


The Importance of Hydration: What it Means For You

Ain’t nobody got time for dehydration. Again, we aren’t attacking water. Come to our office, all you see is NOOMA and water….and coffee. But when you’re working out, and if you’re anything like us it’s 100% or nothing so a good sweat is a daily thing, it’s important to stay properly hydrated by replacing fluids and electrolytes to keep you feeling your absolute best.

Hello Hydration

Whether it’s deadlifts or downward dogs, NOOMA is naturally packed to the cap with all the electrolytes you need to stay hydrated.

blueberry peach nooma
Blueberry Peach

Blueberries plus peaches equals fruity harmony.

chocolate mint nooma
Chocolate Mint

A chocolate dose of guilt free goodness.

watermelon lime nooma
Watermelon Lime

A refreshing burst of seedless salvation.

mango nooma

Real mango flavor, real powerful hydration.