Our Story

Hi, we’re the NOOMA Bros. And since day one, we’ve been committed to providing the highest quality products to fuel workouts and active lifestyles. We made it our mission to combine the science of sport nutrition with the highest quality, functional ingredients in a way no company has ever done before.

The NOOMA journey began for us as hockey-playing brothers who couldn’t stand the sugar-packed, artificial sports drinks we’d been given our whole lives, all the way up to our time as professional athletes.

The whole thing made no sense. We’re competing at the highest level, yet we’re given products based on big corporate partnerships, not what’s actually good for you. So we followed a different set of rules. Use only organic, plant-based, and real ingredients and have products that taste great without the extra sugar and actually work.

The other part of our mission was to make our company be more than just a drink. That’s why we’re proud to be a certified B-Corp, have a Sweat + Do Good division of our company, be integrated in fitness communities across the country, and only hire team members that share our core values. It all helps us achieve our ultimate goal of helping and empowering people to be the best, healthiest versions of themselves.

Brandon and Jarred,

The NOOMA Bros

P.S. That's us with our mom and her dog Kramer :)