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This mission, and the NOOMA story, began for us as two hockey-playing brothers with one simple problem: we couldn’t stand the sugar-packed, artificial sports drinks we’d been given as college and pro athletes. 

So with our business partner Chris, we started NOOMA and decided to take the idea of a sports drink and flip it on its head - use organic and functional ingredients, no added sugar, and an ingredient label anyone could understand.

Then, we threw ourselves in the fitness community, crushing burpees at CrossFit one day and holding chair pose in yoga the next. Always bringing a cooler full of NOOMA for everyone to enjoy after a sweat. 

After countless of these “sweaty samplings” we came to realize that our journey wasn’t just leading us to developing a drink everyone would love after a workout. It opened our eyes to the lasting impact sweating together can have and change people’s lives for the better. It led us to the mission of NOOMA. 

- The NOOMA Bros,

  Brandon and Jarred